2
Channels: social media and performance.
6+
Social platforms, created natively for each.
4+
Ad platforms, every campaign tracked to an outcome.
Not a campaign. A system that learns with every iteration.
One Growth System
Separate channels.
One Cohesive Marketing Engine.
Social Media Marketing and Performance Marketing are two independent services, each with its own subscription. Managed together, each channel feeds the other. Organic signals shape paid strategy. Paid data sharpens content decisions. Results compound.
Social builds brand presence and generates real audience signals. Performance turns those signals into targeted spend and measurable outcomes. Each iteration feeds the next one.
Speed, consistency, and durability. Working together.
Post Reach — Last 7 Days
Product Reel — Instagram
Conversions — Last 14 Days
Product Launch — Meta Ads
Scale Product Reel format
14% above organic avg. Mirror directly in paid creative.
Retarget 6.4% engaged audience
High-intent pool identified. Estimated ↓20% on CPA.
Shift budget from LinkedIn display
CTR below threshold. Reallocate to Reels creative.
How It Works
Your Primary Platform, Done Right.
Your Secondary Platform, Never Left Behind.
Pick Your Primary PlatformPick Your Primary Platform
Your primary platform is where your brand lives and your content strategy is anchored. We build original posts, reels, and carousels specifically for how that platform's audience consumes content.
On the Launch plan, you get one primary platform. Growth opens up two. Scale gives you up to three.
Choose Your Secondary PlatformChoose Your Secondary Platform
Your secondary platform is your amplifier. Once primary assets are created, we adapt them: resized, reformatted, and rewritten to feel native on the secondary channel.
A vertical Instagram Reel becomes a TikTok-optimised clip. A LinkedIn article becomes a Twitter/X thread.
We Plan, Create, and DistributeWe Plan, Create, and Distribute
Your content strategist builds a monthly calendar aligned with your brand objectives, seasonal moments, and platform trends.
Our creative team handles design, scripting, captioning, and scheduling. You approve and we publish.
What We Deliver
Every Asset, Built for the Platform It Lives On.
Primary Platform Assets
Static Image Posts
On-brand graphics: product showcases, quote cards, announcements, educational posts
Video Reels / Shorts
Short-form vertical video (15–90 sec): hook-led, story-driven, algorithm-friendly
Carousels & Visual Stories
Multi-slide sequences for education, storytelling, and social proof
Stories / Ephemeral Content
Time-sensitive story frames for daily presence and engagement
Content Calendar
Monthly plan with themes, post dates, captions, and platform notes
Caption Writing & Hashtags
Platform-appropriate copy with CTAs, hashtag sets, and keyword research
Secondary Platform Adaptations
Vertical Reel (9:16)
Cropped and reformatted to 1:1 or 16:9 with safe-zone adjustments for YouTube Shorts, TikTok
Static Image (Square)
Resized to platform-native dimensions: Pinterest (2:3), LinkedIn (1.91:1), Twitter/X (16:9)
Carousel Post
Converted to a single summary image or multi-frame story where supported
Caption & Copy
Rewritten for tone and character limits of the secondary platform
Content creation focuses on your primary platform. Distribution covers both primary and secondary platforms at every plan tier.
Platform Intelligence
Native Content.
Smart Adaptation.
Each platform rewards different behavior. Here's how we handle the most effective primary–secondary pairings.
Ordered by Indian audience reach
Primary Platform
Secondary Platform
Why It Works
Reels and posts adapt seamlessly across Meta's interconnected platforms
Long-form video becomes Reels, clips, and story previews for feed consumption
Long-form professional content is repurposed as concise, high-engagement threads
Video content extends naturally to YouTube's long-form and Shorts formats
Static visuals and carousels convert easily to Pinterest's 2:3 format
Vertical Reels translate naturally. TikTok is currently unavailable in India.
Why Scaleberg
What Makes Scaleberg Different.
There are hundreds of agencies. Here's why brands at every stage choose Scaleberg.
Platform-Native, Not Platform-Generic
We don't produce one piece of content and spray it across every channel. Every asset, organic or paid, is built with deep understanding of the platform it lives on. Better algorithm performance, better audience resonance, stronger results.
Transparent Reporting, Always
You'll never wonder where your money went. Every plan includes clear performance reporting covering organic engagement and paid campaign data, in plain language with actionable context, not just raw numbers.
Two Services. One Intelligent System.
Social Media Marketing and Performance Marketing are separate subscriptions at Scaleberg. Subscribe to one or both. When managed together, they share brand context and audience data, closing the loop between organic reach and paid performance.
No Lock-ins. Ever.
All plans are month-to-month. You upgrade when growth demands it and downgrade if your needs change. We earn your business through results, not contracts.
Who This Is For
Built for teams that think in systems.
Not designed for one-off campaigns or quick promotional bursts.
This is built for
Teams past the DIY stage
You have something worth marketing and need consistent, specialist execution. Not a freelancer juggling five clients.
Businesses that think in systems
You want learning to compound with every campaign, not reset at the start of each month.
Founders who want clarity
You need to know what's working, what's not, and why. Reports and calls that give you real signal.
Brands ready for a monthly rhythm
Growth compounds when execution is consistent. You're ready to commit to a cadence, not just a one-off push.
Not the right fit if you
One-off product launches or event-driven campaigns
Teams that need full creative control over every asset
Businesses not ready to commit to a monthly cadence
Brands looking for purely in-house execution
Being clear about who we're not for is part of how we serve the people we are built for.
Plans & Deliverables
Everything that comes with your plan.
Social Media Marketing and Performance Marketing are separate subscriptions. Subscribe to one channel or both. When managed together under Scaleberg, the intelligence loop between them compounds your results.
Launch
Establish your presence
Social Media Marketing
- 1 primary platform
- 8 static posts / month
- Carousels & visual storytelling
- Content calendar & scheduling
- Monthly performance report
Performance Marketing
- 2 ad platforms managed
- Ad account setup & pixel tracking
- Basic campaign structuring
- ₹5,000 included ad spend
- Weekly reporting
Growth
RecommendedScale what's working
Social Media Marketing
- 2 primary platforms
- 10 static posts + 4 videos / month
- Platform-specific optimisation
- Engagement optimisation
- Limited community management
- Monthly strategy calls
Performance Marketing
- 3 ad platforms managed
- A/B testing & creative iteration
- Retargeting & lookalike audiences
- ROAS & CPA tracking
- ₹10,000 included ad spend
- Bi-weekly review calls
Social Media
Coming Soon
Performance Marketing
Coming Soon
Scale
Maximise & compound
Social Media Marketing
- 3+ primary platforms
- 14 static posts + 6 videos / month
- Active community management
- Full campaign support
- Dedicated team
Performance Marketing
- 5 ad platforms managed
- Full-funnel & scaling strategy
- Advanced automation & rules
- Dedicated performance manager
- ₹15,000 included ad spend
- Weekly performance calls
Social Media
Coming Soon
Performance Marketing
Coming Soon
Frequently Asked Questions
Find answers to common questions about our services and how we can help your business grow.
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